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Business of Fashion

Beginner’s Guide to Fashion Marketing

So, you’ve got this incredible fashion line…something that makes people stop mid-scroll on Instagram and has your friends dying to know, “Where did you get that?!” But now you’re faced with a new challenge: how do you get the rest of the world to notice?    Enter fashion marketing, the

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Business

Why People Aren’t Buying Your Clothes And What to Do About It

Imagine this: you’ve spent weeks perfecting your latest collection. You’ve picked out the trendiest fabrics, slaved over the smallest details, and finally launched your masterpiece into the world, expecting sales to pour in like champagne at a fashion week after-party. But instead? Crickets.   What gives? Why are people admiring

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Business

15 Things Successful Fashion Designers Don’t Do

Designing a life of glamour, artistry, and jaw-dropping collections may seem like every fashion designer’s dream. But, before they made it big, the world’s most successful fashion designers mastered the art of not doing certain things. Let’s stroll through the top 15 things successful fashion designers don’t do (and why

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African people wearing different African fashion dresses and posing in different styles.
DIY

African Fashion Dresses: DIY African Print Dress Tutorials For Beginners

African fashion dresses are renowned for their vibrancy, diversity, and cultural significance. They often feature bold patterns, bright colors, and intricate designs that celebrate the rich heritage of the continent. From elegant Ankara prints to captivating Kente cloth, each African print fabric tells a story and carries a sense of

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A man holding a tablet, and pointing at an illustration on the screen. The tablet screen shows the text ONLINE MARKETING with an illustration that highlights the different types and relationships of it, inclusing seo, content marketing and video marketing.
Business

Best Content Marketing Strategies for Fashion Brands in 2024

The approach to content marketing for fashion brands has greatly evolved in 2024. These changes on how fashion brands market their products  are influenced by different factors like fashion trends 2024, social culture and preferences, algorithm updates etc.    The focus has shifted from the conventional styles to more of

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A simple yet beautiful DYI curtain, with a ring for opening. It is opened on both side to display the building through the window.
DIY

Quick and Easy DYI Curtain for Beginners: Curtains on a Budget

Tired of boring store-bought curtains but worried about expensive custom options? Worry no more! This Quick and Easy DYI Curtain guide is perfect for beginners who want to add a personal touch to their home without breaking the bank. Get ready to create beautiful, budget-friendly curtains in no time. Why

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