How To Scale Your Online Fashion Business in 2024

You have started your online clothing brand using eCommerce and you are confident it’s time to grow and scale, come closer, this post is for you. 

 

Once your clothing brand is beginning to gain momentum, it is time to start to re-strategize and reassess your goals and plans for even more growth. 

 

In this article, we will show you simple and easy-to-follow steps you can take to scale your fashion business and become more profitable. 

 

First things first, ensure you have a strong footing and set-up for success. Having a strong footing includes your marketing strategy, web traffic source, SEO, product fulfillment, a great user experience on your website, and shipping strategy. Without these, you will largely struggle with your eCommerce business. 

 

You can read How To Start Your Online Clothing Store here for a better understanding of the things you must have in place in order to be ready to scale.

 

A Good Understanding of Data

It is no longer news that data drives business growth and a business that does not pay attention to its metrics is heading for doom. Your metrics are a pointer to where you should be headed, what you should change and fine-tune, and what you should be thrashing completely. 

 

The first data you should be analyzing is your on-site engagement metric which points to the behavior of your new and returning customers, what they do, where they go, how long they stay there, etc. This knowledge will inform you on what you should do more and/or better. 

 

What is your potential shopper reach? How will new buying customers find you? You have to assess your traffic source and make an informed decision on which ones to invest in more. There is an array of traffic sources you can harness like Google ads, YouTube, Facebook ads, SEO, Content marketing and blog traffic, influencer marketing, email marketing, etc.

 

The last vital data you should be analyzing is your Profits and Costs. You want to be certain you are making a profit and your cost and revenue metrics are in sync with your growth goals. You need to be conversant with your customer acquisition cost, conversion rate, your sales, gross profit, competitor pricing, total market available, etc. 

 

Evaluate Customer Satisfaction.

To grow an apparel eCommerce business successfully, you must have a system that constantly assesses your market’s pains and needs as well as your customers’ satisfaction. 

 

Customers are your best source of feedback when it comes to growing your business, but if your competitors do not address the pains your potential shoppers have, they can give you an idea of market gaps you can fill with new products, new marketing messaging, or SEO search loopholes.

 

How do you set up a system to monitor your customer’s and competitors’ customers’ satisfaction? By setting up a Customer Satisfaction Strategy! 

 

You can do this by setting up automatic emails to get feedback from your customers when their products arrive. Plan quarterly surveys with incentives, and tools such as Google Forms, TypeForm, Jotform, etc. to carry out such surveys. You can follow your competition’s emails and social accounts to get first-hand information. Set up Google alerts for your competition’s names, backlinks, and keywords, or use tools like Mention or Hootsuite. Continually assess your pricing against the value of your products. 

 

Scale Up Your Marketing.

First, identify the marketing channels you are using now with the best ROI. You will then be able to determine which channels to tweak for improvement and figure out the channels that successfully bring in your ideal shoppers. 

 

Sometimes, a product may do better on a certain channel than another, the behavior of diverse traffic sources also differs one from another. Evaluate all these differences and move forward with what works for your business the most. 

 

Your eCommerce traffic strategy should include Google ads for eCommerce retailers, Facebook campaigns for eCommerce, Instagram ads, TikTok ads, and Microsoft ads for eCommerce. 

 

Additionally, there are a number of marketing tactics you can deploy to scale your business. Using scarcity to increase the value of your brand is a major marketing strategy because exclusivity still sells. Create a viral appeal using online communities and influencers and Celeb influencer endorsement to drive brand exclusivity home. 

 

Upgrade Your Customer Service.

In order to build your brand and scale your business, you will need to be able to turn one-time customers into loyal shoppers and gain competitive advantage over your competitors. To do this, you need an effective, solid customer service strategy. 

 

You want to be able to engage your shoppers not only via emails but across all platforms including your website, email, socials, messenger, and more, and keep it as personalized as possible. As repeat business is what grows your loyal customer base, you will have to go above and beyond in your customer service strategy. 

 

The easiest way to nail your customer service is by investing in a useful customer service tool like Helpdesk, it will cater to the backend of your customer service and ensure efficiency. Be available on the channels that are most convenient for your shoppers such as Email, Online chat, Instagram DMs, Calls, Texts, etc. 

 

In conclusion, there is no one-size-fits-all to scaling an online business or any business at all. You can cherry-pick the ones that suit you and your business the most after testing and seeing the result.

 

If you are just starting out, you may want to read How To Start An Online Fashion Business for beginner’s knowledge.

 

Cheers to profitability!